The Obama-era is over and the future of privacy is getting even murkier. This past Monday, President Trump signed a repeal of online privacy protections established by the Federal Communications Commission (FFC) under the Obama Administration.
Internet providers now have a much larger scope than consumers with the way they share or sell customers’ browsing history for advertising purposes. This data stream is a sacred vessel for advertisers because it allows them to build much richer profiles on consumers so that they can better target ads.
Read more here The Verge
What does the Trump Administration mean for the EU-US Privacy Shield?
It’s no secret that the Trump administration is causing a big stir in the global, political soup. Initially enacted in July 2016, the EU-US Privacy Shield set out to regulate what data can be shared between businesses on both sides of the Atlantic Ocean and how that data can be utilized. It is inherently designed so data protection laws can be sustained between European Union member states and the United States.
What is the Privacy Shield?
The Privacy Shield is crucial for both American and European businesses to guarantee citizens of both countries to have protected transfer of data that it is not subject to mass surveillance. The European Commission outlines it in their Citizen’s Guide:
“The Privacy Shield allows your personal data to be transferred from the EU to a company in the United States, provided that the company there processes (e.g. uses, stores and further transfers) your personal data according to a strong set of data protection rules and safeguards. The protection given to your data applies regardless of whether you are an EU citizen or not.”
On January 25th, just a few days into his presidency, Trump signed an Executive Order ensuring that “…privacy policies exclude persons who are not United States citizens or lawful permanent residents from the protections of the Privacy Act regarding personally identifiable information.”
The new administration brings up questions concerning privacy and what this means for technology companies based in the US.
Read more on TechCrunch.
With its headquarters in Europe, UR abides by strict EU laws which strongly favor user privacy. Your private data is yours—nothing is collected or stocked. Learn more here.